Pashmina, the precious thread
elegant & sustainable
The way we go
Quality over Quantity
Pashmina
Each of our pieces was made by hand with care and devotion, and is one-of-a-kind. They are the legacy of hundreds of years of passed-down knowledge, representing a tradition that has maintained its intricate, high-quality standards over centuries, despite the fast pace of our time.
True elegance means walking with integrity. It lies in respecting Mother Earth, her generous offerings, and in honoring time and the human hand.
carefully sourced and made in the Himalayas
Shop the look
Shop the look
Our vision
The World We Imagine
We envision a reality in which everyone has access to work and where time, effort, and care are generously rewarded. We picture a global society in which we support each other collectively and where our everyday choices benefit one another. We dream of a future consisting exclusively of sustainable systems and processes that respect human dignity, nature and all life that comes after us.
Quality over Quantity
Each of our pieces was made by hand with care and devotion, and is truly one-of-a-kind. They are the legacy of hundreds of years of passed-down knowledge, representing an ancient tradition that has maintained its intricate, high-quality standards over centuries, despite the fast pace of our time.
People over Profit
At the heart of our ethos lies a global collaboration founded on appreciation, fairness, and social responsibility. As a brand strongly driven by purpose, we work relentlessly towards creating sustainable prosperity, and a global culture built on mutual respect, honesty and transparency.
Integrity over Ignorance
True elegance means walking with integrity. It lies in respecting Mother Earth, her generous offerings, and in honouring time and the human hand. Due to the rise of mass production, we aim to preserve this cultural heritage to ensure that people, nature, and animals receive the appreciation they deserve.